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The challenge of integrating applied research and product development process: Cases study

http://www.firstlight.cn2009/12/1

[作者] Jose Luiz Moreira de Carvalho Jose Carlos de Toledo

[单位] Federal University

[摘要] New products development has a growing strategic role within companies, and the technological development should be articulated with the product development process, which will have to incorporate the new t…

[关键词] integration product development research and development home appliances petrochemical industry

New products development has a growing strategic role within companies, and the technological

development should be articulated with the product development process, which will have to incorporate the new

technologies. An important question, from the theoretical and practical points of view, is integrating the research

activities with new products development projects. The objective of this paper is discussing how to conciliate those

activities, analyzing their nature differences and integration problems. Due to the exploratory character of this research, this paper discusses a question barely explored in the bibliography. Besides the theoretical discussion, this paper also presents the results of a ield research in two large Brazilian companies, which are market leaders (petrochemical and home appliances). The ield research results show that the use of already validated off-the shelf technologies and successive generations of new products are ways to facilitate such integration, furthermore, it is necessary to better explore that question within the context of more radical innovations and less frequent product changes. Deeper studies are necessary on the integrated planning of product development projects portfolio and applied research activities, as a mean to better integrate these processes, mainly in the case of more dynamic products or markets.

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原文发布时间:2009/12/1

引用本文:

Jose Luiz Moreira de Carvalho;Jose Carlos de Toledo.The challenge of integrating applied research and product development process: Cases studyhttp://bsnc.firstlight.cn/View.aspx?infoid=859608&cb=wangzhijuanxg
发布时间:2009/12/1.检索时间:2024/12/16

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