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The first stage of a proposal of a theoretical model for managing a new product development process
product development management product design new product development
2009/12/1
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
Examining Role Model and Information Source Influence on Breed Loyalty: Implications in Four Important Product Categories
Loyalty Socialization Role Models Pets Retail Sales TV Commercials
2009/12/1
This study examines the concept and impact of breed loyalty in the pet industry. The
authors create a breed loyalty scale then look at what are the influencers of this type of loyalty. Adding othe...