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近日，管理学院赵海川副教授与中山大学的吴记副教授、肯塔基大学的Haipeng(Allan) Chen教授合作的研究成果“Coupons or free shipping? Effects of price promotion strategies on online review ratings”发表在管理类国际顶级期刊Information Systems Research上，该期刊是UTD 2...
Global architecture of marketing information systems – Scientific Information
Marketing Information System marketing research marketing intelligence decision support systems
2014/3/20
The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, pa...
Demand for undergraduates, emphasizing service industry engineering, sciences, and
management, greatly exceeds the supply. Current trends in the service sector account for more
than 80% of the GDP a...