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Product development process management practices and problems in companies of brazilian food industry
product development process management food industry product development management practices
2009/12/1
This article shows and analyzes the results of a data collecting survey in Brazilian food industry companies, on management practices and problems in the product development process (PDP). The general...
Processes and problems of the marketing management adaptation at the EU market: The case of the Slovak meat processing industry
EU market adaptation meat meat products marketing management
2014/3/10
The goal of the paper is to define the decisive factors of the successful adaptation of the marketing management to the new conditions of the EU internal market on the basis of examination of the proc...