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Life Cycle Perspective of R&D Investment Management: Case Study Approach
Life Cycle Costing R&D investment Strategic Management Accounting
2016/1/27
The management of R&D activities has become popular among researchers. The need for changes in R&D organization and financial support brings new decision-making issues for the R&D manager. Life cycle ...
Coping with Imprecision in Strategic Planning: A Case Study Using Fuzzy SWOT Analysis
Fuzzy Applications Internal And External Factors Strategic Planning SWOT Analysis
2013/2/23
In this article, it is shown that using the conventional SWOT analysis in the vicinity of strategic regions in the matrix of internal and external factors, ambiguity can exist in defining final strate...
Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan
Lifestyle Variable Demographic Statistics Variable Product Attribute Mean-End Chain Consumer Behavior
2013/2/23
The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as imp...