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Commentary on “The Effects of Musical Fit On Choice Between Competing Pairs of Cultural Products” by Joanne P.S. Yeoh & Adrian C. North
musical fit non-Western selection priming consumers ecological validity
2010/9/26
Yeoh and North (2009) believe their findings are a clear indication that musical
fit can influence product choice among a non-Western sample; pieces of Indian and Malay
music primed the selection of...
The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products
music consumers choice preference
2010/9/26
Previous studies have claimed that music can prime the selection of certain
products and influence consumers’ propensity to spend because it activates related knowledge
of the world and subsequently...