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Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Study of Green Behavior with a Focus on Mexican Individuals
Green Behavior Mexican Individuals Environmental Marketing Strategies
2013/2/23
Studies of green behavior have awakened a growing interest, since the accelerated environmental degradation is partly attributed to a lack of such behavior. However it is not an easy task to modify co...