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Online Advertising: Heterogeneity and Conflation in Market Design
Market Design Heterogeneity and Conflation
2015/7/21
The past decade has seen the explosive emergence of online advertising as a major source of
revenue for Internet publishers. Analyses of this
phenomenon are mostly conducted in the sway
of Googl...
Advertising Disclosures:Measuring Labeling Alternatives in Internet Search Engines
Online Advertising Interactive Communication Corporate Disclosure Labels Marketing Strategy Consumer Behavior Internet Search Technology
2015/4/23
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In p...
The Association between Advertising and Sales Volume: A Case Study of Nigerian Bottling Company Plc
advertising sales volume market share
2011/6/1
Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in terms of consumer needs and wants.