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It is the role of the marketers to add value to the customers by identifying and fulfilling the needs and expectations of their customers.
This study examines the importance of brand and corporate reputations in explaining variations in market-to-book value relationships. Using the 2006 Corebrand database of 500 companies with identifi...
The aim of this study is to explore the parent company of large construction companies managing their local subsidiaries in Malaysia. The research is based on a set of questionnaire survey that was ...

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