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Dimensions of relationship marketing in business-to-business financial services
continual management Relationship marketing satisfaction and communication
2011/8/21
Relationship marketing (RM) is frequently employed by firms to improve their dealings with customers. Despite the absence of a universally acceptable definition of RM, it has gained considerable inter...
Liberal Returns Policy: Communication and Performance of the Marketing Channel
liberal returns policy communication channel
2009/5/7
The performance of a marketing channel depends on its information structure. It is high when both manufacturer and retailers have accurate information about demand conditions. Accordingly, in the case...