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Innovative approaches to examining consumer preferences when choosing wines
brand consumer EEG emotion FaceReader innovation neuro-marketing white wine
2016/3/24
Consumer neuro-science is a new field in marketing, which aims to predict the consumer behaviour and to obtain information about feelings and preferences based on the physiological changes. We can obj...
Consumer preferences for feedback on household electricity consumption
Consumption Energy saving Electricity
2014/11/27
Numerous studies have shown that feedback on energy consumption can work to effectively reduce household energy consumption. However, relatively little work has been done on the best ways to present i...
Conjoint Analysis of Consumer Preferences for Broadband Services in Japan
broadband conjoint analysis nested logit stated preference
2009/5/7
This paper applies conjoint analysis to consumer preferences of Japan’s broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative an...
Conjoint Analysis of Consumer Preferences for Broadband Services in Japan
broadband conjoint analysis nested logit stated preference
2010/12/7
This paper applies conjoint analysis to consumer preferences of Japan’s broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative an...