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Factors influencing Chinese consumer behavior when buying innovative food products
consumer behavior genetically modified (gM) food china multi-attribute model structural equation modeling
2014/3/3
This study conceptualizes a model of chinese consumers’ purchase decision for the gM foods by empirically testing the interrelationship among the gM food purchase decision determinants with a multi-at...
THE ROMANIAN AGRI-FOOD PRODUCTS COMPETITIVENESS IN THE CONTEXT OF THE EUROPEAN INTEGRATION
supply consumption trade
2010/12/3
The paper presents the results of the European Simulation Model (ESIM), tested and calibrated on the Romanian agricultural products. The results are presented on a comparative basis with the results o...
CONSUMER INVOLVEMENT IN BUYING DECISIONS – THE EXAMPLE OF THREE FOOD PRODUCTS IN CROATIA
involvement buying decisions food
2010/11/30
The goal of this research was to create an instrument suitable for the measurement of consumer involvement construct and to verify its metric characteristics. The involvement scale was tested on a sam...