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Mozart Effect in Musical Fit? A Commentary on Yeoh & North
musical fit priming arousal-mood Mozart effect
2010/9/26
Musical fit, the congruence between music and product leading to
improved response, is presented as an explanation of differences in recall of food items
from two cultures. Musical fit predicts that...
The Effects of Musical Fit on Consumers’ Ability to Freely Recall Related Products
music consumers recall
2010/9/26
Previous studies have claimed that music can prime the selection of
certain products and influence consumers’ propensity to spend because it activates
related knowledge of the world and subsequently...
Commentary on “The Effects of Musical Fit On Choice Between Competing Pairs of Cultural Products” by Joanne P.S. Yeoh & Adrian C. North
musical fit non-Western selection priming consumers ecological validity
2010/9/26
Yeoh and North (2009) believe their findings are a clear indication that musical
fit can influence product choice among a non-Western sample; pieces of Indian and Malay
music primed the selection of...
The Effects of Musical Fit on Choice Between Competing Pairs of Cultural Products
music consumers choice preference
2010/9/26
Previous studies have claimed that music can prime the selection of certain
products and influence consumers’ propensity to spend because it activates related knowledge
of the world and subsequently...