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THE MARKETING OF BLACK MUSIC     MARKETING  BLACK MUSIC       2014/11/24
Today's black musicians are challenged not only to master their art, but also the business side of what has become a multi-million dollar consumer market. The author argues that little has changed sin...
16/04/2007,Marketing personnel may cause most of the UK’s competition law offences, according to new research by the University of East Anglia.
Although marketers have described "ambush" marketing as a parasit activity that encroaches on legitimate sponsorship, their claims often provide no basis for legal action. This article examines inst...

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