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Effects of Business to Business Relations on Customer Satisfaction and Loyalty in the Context of a Developing Country
B2b Relations Satisfaction Loyalty Structural Equation Modeling Turkey
2013/2/20
In the supply chain context, effective business to business (b2b) relationships are of core importance for companies to enhance their own ability to be more competitive in the marketplace, to create c...
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Persuasive Internet Communication Advertising Public Relations Curricula
2009/12/2
The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs. While the establishment of any new medium is a pro...
An evaluation of inter-organisational information systems development on business partnership relations
inter-organisational information systems supply chain management
2008/11/11
Inter-organisational information systems (IOS) are being used within SCM to improve businesses processes and to facilitate closer working relations with business partners. However, the technologies ...
Effects of IT Maturity and Freedom of Choice regarding relations between the Service Provider and its clients
IT Maturity Freedom of Choice Relations Roles
2008/11/11
The roles of the public servants seem to change towards increased service attitudes influenced by degree of IT Maturity and towards increased degree of problem solving influenced by increased degree o...
The Department of Advertising, Public Relations, and Retailing at Michigan State University
The Department of Advertising Public Relations and Retailing at Michigan State University Advertising 广告业 Retailing 零售业
2007/12/20
The Department is an internationally-recognized leader in preparing both undergraduate and graduate students for careers in these three fields. Our programs provide a unique blend of communication and...