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Conflict Policy and Advertising Agency-Client Relations:The Problem of Competing Clients Sharing a Common Agency
Advertising Service Delivery Competition Conflict of Interests Policy Practice Advertising Industry
2015/4/27
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, t...
The Unbundling of Advertising Agency Services:An Economic Analysis
Advertising Change Forecasting and Prediction Cost Price
2015/4/23
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling ...
Economic Factors Underlying the Unbundling of Advertising Agency Services
Transformation Framework Service Operations Decisions Relationships Price Diversification Geography
2015/4/22
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling...
The Advertising Agency Association of British Columbia（图）
The Advertising Agency Association of British Columbia advertising industry 广告业
2007/12/18
The Advertising Agency Association of British Columbia was formed in 1975. Its membership is made up of professionals from BC’s top advertising and communication firms. The Association is dedicated to...