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Audience satisfaction among TiVo and Replay TV users
Audience satisfaction TiVo and Replay TV users
2009/12/2
This study explores how early adopters of DVRs are using them as functional replacements for VCRs and as tools for enhanced viewing of live television. Two national samples totaling 198 users complete...
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy
Corporate Web Sites Advertising Function Audience Message Strategy
2009/12/2
The primary purpose of this study is to explore and explain the concept of the Web site as corporate advertisement. Three coders analyzed 160 corporate Web sites. Corporate Web sites are able to combi...